your customers are using ChatGPT, Perplexity and Google's AI Overviews to find businesses like yours. geo — generative engine optimisation — makes sure they find you. we help south west businesses get cited, recommended and discovered across every AI search platform.
why ai search matters right now.
AI Overviews are appearing on the majority of informational searches. if you're not in them, you're losing visibility.
ChatGPT, Perplexity and Gemini are becoming discovery tools. your customers are asking them who to hire.
AI answers mean users get what they need without clicking. being the cited source is the new page one.
most businesses haven't started optimising for AI search yet. now is the time to get ahead of your competitors.
for years, seo meant ranking on page one of Google. that still matters. but search has fundamentally shifted. Google now generates AI answers at the top of the page for millions of queries. and a growing number of people skip Google entirely, asking ChatGPT or Perplexity to find them a business.
geo is how you stay visible in this new landscape. it's not about replacing traditional seo — it's about extending your reach to every place your customers are searching. we're one of the few south west agencies that takes this seriously, and we're already getting results for our clients.
appears above traditional results on millions of searches
used by millions to find and compare businesses
the fastest-growing AI search engine
Google's AI assistant, integrated across search
Microsoft's AI-powered search, built into Windows
AI-first search engine with growing user base
a comprehensive approach to ai search visibility — from technical foundations to content strategy.
Google's AI Overviews now appear above traditional results for millions of searches. we structure your content with the right headings, answer formats and authority signals so Google's AI cites your business at the very top of the page.
when someone asks ChatGPT to recommend a business in your industry, does it mention you? we build the content depth, citations and brand mentions that make AI language models recommend your business.
Perplexity, You.com and other AI search engines are growing fast. we optimise your content to appear as a cited source in these platforms, putting you in front of an increasingly tech-savvy audience.
Google's own AI assistant, Gemini, pulls answers from across the web. we make sure your content is structured, authoritative and comprehensive enough to be the source Gemini turns to.
AI search is driven by natural language questions. we research the exact questions your customers are asking AI tools and create content that directly answers them, making your business the go-to source.
advanced schema markup tells AI systems exactly what your business does, who you serve, and what makes you credible. this is the technical backbone of strong AI search visibility.
AI tools favour content that demonstrates real Experience, Expertise, Authoritativeness and Trust. we build your brand's authority through in-depth content, expert authorship and credible citations.
AI search engines build a picture of your brand from mentions, citations and references across the web. we grow your entity footprint so AI systems know who you are and trust what you say.
we track how your business appears in AI search results across platforms, reporting on citation frequency, AI overview appearances and how your visibility is growing over time.
we test how your business currently appears across Google AI Overviews, ChatGPT, Perplexity and Gemini, identifying gaps and opportunities.
we map the questions your customers are asking AI tools and build a content strategy that positions your business as the authoritative answer.
we implement structured data, schema markup and on-page optimisations that help AI systems understand, trust and cite your content.
we create in-depth, expert content and build the brand mentions and citations that make AI engines recommend you.
AI search is evolving fast. we monitor your visibility across all platforms monthly and adapt your strategy as the landscape changes.
strong traditional seo — good content, technical health, authority — is the foundation that makes geo work. we recommend combining both for maximum visibility across every search channel. ask us about our combined seo + geo packages.
geo stands for generative engine optimisation. it's the process of optimising your online presence so that AI-powered search tools — like Google's AI Overviews, ChatGPT, Perplexity and Gemini — cite and recommend your business. as more people use these tools to find products and services, geo is becoming as important as traditional seo.
they overlap significantly — strong traditional seo (good content, authority, technical health) is the foundation for good geo too. but geo has its own specific tactics: structured data, conversational content formats, entity building, and optimising for the way AI tools evaluate and cite sources. we recommend doing both together.
if your customers use Google, the answer is yes. AI Overviews now appear on the majority of informational searches. and if your customers are younger or tech-savvy, there's a good chance they're already using ChatGPT or Perplexity to find businesses. the question isn't whether AI search matters — it's whether you want to be visible in it.
we track citation frequency in AI Overviews, monitor how your brand appears in responses from ChatGPT, Perplexity and Gemini, and report on changes in organic traffic from AI-driven sources. it's a newer discipline so measurement is still evolving, but we give you clear, honest reporting on what's working.
yes — we offer geo as a standalone service or as part of a combined seo and geo package. for most businesses we recommend the combined approach, since the two disciplines reinforce each other. get in touch and we'll recommend the right option for your situation.
some improvements — particularly around AI Overview appearances — can happen within weeks of implementing the right content and schema changes. broader authority building and AI search visibility tends to grow over 3-6 months, similar to traditional seo.
"Chris and Seb were fantastic to deal with from start to finish. Very informative throughout and knowledgable." — Blaine Gale
"Great service from Chris at FutureProof — re built my website and got me flying up the Google rankings." — Oliver Poole
"They've given the business the online presence and step up it needs to succeed." — Jem Wallis
let's talk about your geo strategy. we'll show you exactly how your business currently appears in AI search tools and what we'd do to improve it.
get in touch today.